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From music phones and Newman buttons about Internet value-added services
Time : 2015/5/25    Clicks : 1091

12 noon, on May 19, depending on the spot open mall to buy 200000 units enjoyed 1/1 Pro. According to official figures, pro spot 1 seconds, enjoyed 1 spot sold out 3 minutes 46 seconds. Regardless of how many water, there are how many cattle this powder our for the moment when it's full of real buy. But for how many of them are at the Internet value-added services, the author said doubt it.

Music as offering a free "hardware" the standard is enough to attract eyeball - in every purchase music depending on the full screen video membership service (490 yuan), the hardware price straight down 300 yuan; And one-time buy five year free membership hardware (super, super TV mobile phone fee each stack). This perfect to cater to the Chinese people love showed, for "free" the word can't resist the psychological. At a draught dizziness brain under the heat will be tempted - think of those who have been buying $0 contract machine.

But unlike operators to provide contract machine, communication services than video services, the former can be said to be just need, while the latter was not absolutely inseparable from the rigid demand of users. Especially in the network video platform so rich now, there is love in the youku, potatoes, sina video, sohu video, tencent video and so on, a transverse comparison, le networks is no absolute advantage in terms of video content. Not only that, there are a few days ago reported that youku potatoes will and love in the merger. Although love in the gong yu, chairman of the subsequent through weibo denied the rumors, but the relevant person in charge of youku potatoes ambiguous response is intriguing "this is the core company secrets, the company in addition to a handful of high-level, no one can know the news". In fact, the Internet industry had been dismissed as rumours of mergers and acquisitions were eventually become a reality for many times, such as drops a merger with fast, fair and 58. If youku potato merged with love in the really, so happy apparent domestic situation of video website will be even more difficult.

What's more, if the user wants to get free music depending on the phone, and must be a member of the it signed for five years. Who knows what will happen in the future five years the domestic video industry, who can predict the state administration of radio, and no one can guarantee that the user wants to watch TV programs can have been seen in the video platform. This year, according to relevant personage love in the exclusive copyright of the XiaoSong legendary "next year is likely to be dragon TV purchase to copyright. If true, the hit from the loss of love in the talk show and corresponding the show's fans are likely to lose.

Homemade variety, home-made drama or bought the copyright of run, run in variety, many users just to watch one program and stay in this video platforms, once the program to move, the user will naturally move the show. After all for users, they see is not you in the video web site itself, but the video content provided by you. Plus is no only faithful to a video platform users, mostly youku potatoes look, sohu, tencent has eyes to see with video content, and the relative viscosity larger communication services than, video website user viscosity would not have been high. Therefore, le regard to bind the user wants to use mobile phones in my opinion, it is would be tantamount to "kidnapping". Yes, I used the disturb of the word "kidnapping", but not exaggerated. Mobile phone manufacturers, Internet companies on how to do? Is to provide more services, or with a single service users was kidnapped? To this question, everyone's heart have a steelyard.

Similarly, also taking the Internet value-added service line recently popular mobile phone and alibaba YunOS cooperation with Newman introduced the first $one thousand of the fingerprint machine Newman buttons (YunOS day official flagship store to buy cat link: According to official introduction, it will provide free TV VIP privilege for the user, shrimp VIP privilege, taobao V5 member privileges, tao WiFi, sina weibo, balance income doubled treasure card, drops a taxi services, covering all aspects of life. Although total value may not be higher than music video services provided by the visual value, but rather than depending on only to provide video content of the single services, YunOS for Newman button services provided by the more clearly. Want to know, alibaba's business line covers the UC browser, Scott maps, however, to taobao days cats, alipay, bargain, music, rookie, ttpod, shrimp, etc., but leverage resources. Now maybe only those users can enjoy the service, but the future is likely to enjoy more services. Ali but YunOS, after all, father, his son will naturally enjoy first-hand the advantage of resources. With music, music is different, and depending on the hope that through the way of software (service) to buy hardware to bind the user, and Newman button is according to the traditional way of selling hardware, at the same time to provide users with additional value-added services - and these services are not hard to you, if you don't like it, you can not completely. Which way you feel more comfortable, believe you should have your own judgment.